Home Improvement
During the Pandemic
Home improvement During the Pandemic is an infographic poster about the home improvement industry's economic changes due to the pandemic. As coronavirus cases increased, information about the changing economy became more important. Data was used to show the story of these changes, bringing the audience to a concise conclusion about these ongoing societal shifts.
Cold and contrasting warm hues were used for visual interest and to call back to the colors used in the branding of popular home improvement stores. The bright oranges and yellows also mirror actual construction, which highlights areas of high visual importance. Illustrations and gridding were important to this project, as well as a clear understanding of communicating data visually. The pointed top of the poster is meant to mirror the shape of a house and to tie in the concept.