New-Fashioned

New-Fashioned is a mail-in conference pamphlet for a theoretical sewing and thrifting conference in Dallas, Texas. A vintage color palette and aesthetic were used to relate to the type of clothing that will be sold at the conference and to appeal to the target audience, who are between ages eighteen and thirty-five. The tri-fold conference mailer has two sides with three panels of information including speakers, registration, and a schedule. Unfolding the pamphlet further reveals a map of the conference center and directions to the center as well.